Warren-based computer chain opens fifth Michigan outlet

Company: Computer Builders Warehouse (CBW), 1993 Tobsal Court, Warren.

Background: CBW is a private-label computer manufacturer based in Warren that has the ability to custom build desktop or laptop computers for customers.

The Warren-based company, founded in 1989, also provides extensive business services aimed at serving small- and medium-sized companies' computer needs.

"We're the perfect solution for all consumer and business computer needs," said J.R. Breslin of Grand Blanc, who serves as the company's chief operating officer.

Growing presence: CBW just opened its fifth retail location at Great Lakes Crossing in Auburn Hills.

Its other locations are in Farmington Hills, Madison Heights, Roseville and Shelby Township.

Its niche: "Unlike big-box computers like HP, Dell and Gateway, all of our units are 100% checked before they leave our warehouse to make sure every component in every unit works properly. You won't get that from the other manufacturers. It's the attention to details like this that puts us above the rest," said Breslin.